King of Pops
Three-phase engagement from Shopify migration to HubSpot optimization to custom AI platform. A returning client across 3+ years.
The Challenge
King of Pops had outgrown their Shopify website. The business had shifted to focus on franchise operations (Cartrepreneurs), which required a content-heavy, lead-generating website that Shopify couldn't support
The team was already using parts of HubSpot but wasn't leveraging the CMS capabilities
They needed a website that could support franchise recruitment, content marketing, and campaign management — not just e-commerce
As the franchise program scaled, HubSpot needed optimization across the board to support growing operations
The bidding process for franchise deals (retail vs. prepaid) needed a complete overhaul — deals were being taken or signed outside of designated bidding windows, causing confusion
Pipeline workflows needed to enforce business rules around deal assignment and timing
The team needed a new, unified bidding process for all franchisee deals
The team is ready to move beyond HubSpot CMS to a more flexible, modern architecture
Content management needs have evolved to require a headless CMS approach
Custom AI capabilities are needed to support the business
HubSpot Optimization & Franchisee Bidding Process
King of Pops returned as a client after their initial website migration, this time needing broader HubSpot optimization as their Cartrepreneur franchise program scaled. The key operational challenge was the franchisee deal bidding process:
Sanity / Cloudflare / Custom AI Migration
After building and optimizing King of Pops' website on HubSpot CMS Hub, the team's needs have evolved beyond what the platform can offer. They need a more flexible, modern architecture that supports a headless CMS approach, custom AI capabilities, and the performance and scalability of edge-first infrastructure.
View details →Shopify to HubSpot CMS Migration
King of Pops had evolved from a single-product popsicle brand to a franchise operation with their Cartrepreneur program. Their Shopify website was built for e-commerce — selling popsicles — but the business now needed a content-heavy, lead-generating site that could support franchise recruitment, brand storytelling, and marketing campaigns. Shopify couldn't deliver that.
Impact
• Migrated from Shopify to HubSpot CMS Hub with a premium theme and custom integrations
• Enabled HubDB-powered structured content for franchise and campaign management
• Built a franchise-focused, lead-generating website supporting the Cartrepreneur program
• Optimized HubSpot operations and implemented a new franchisee bidding process
• Returning client across three phases spanning 3+ years — demonstrating ongoing trust and expanding scope
• Currently building the next generation of their platform on modern infrastructure with custom AI
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