HubSpot Implementation & Consulting
The Challenge
The Sports Marketer operates a complex business model — brokering relationships between consumer brands and sports/entertainment properties. Their CRM needs aren't a simple sales pipeline; they need to track multi-party relationships where a single deal might involve a brand client, a sports property, venue contacts, and activation teams. Without a structured CRM, managing these relationships and tracking deal progress across 200+ properties was increasingly difficult.
What We Did
- CRM Architecture: Configured HubSpot to support TSM's multi-party relationship model — connecting brand contacts, property contacts, and deal records in a way that reflects how the business actually operates
- Deal Pipeline: Built a pipeline reflecting the sports marketing sales cycle — from initial brand interest through property matching, proposal, and event activation
- Microsoft 365 Integration: Provided Tactic/M365 consulting for internal collaboration and operational workflows
Technologies
Outcome
TSM gained a structured CRM that mirrors their unique business model — giving the team visibility into brand-property relationships, deal status, and activation pipelines across their portfolio of 200+ sports and entertainment properties.
Let's build something that works.
No pitch decks, no sales process — just a straightforward conversation about what you're dealing with and whether we can help.
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