The Sports Marketer
HubSpot implementation for managing complex multi-party relationships across brands, sports properties, and event activations.
The Challenge
TSM needed a CRM and marketing platform that could handle the complexity of managing relationships across brands, sports properties, and event activations
The team needed Microsoft 365 consulting to support their internal operations
Sales and partnership processes needed structure within HubSpot to track multi-party deals across brands and properties
HubSpot Implementation & Consulting
The Sports Marketer operates a complex business model — brokering relationships between consumer brands and sports/entertainment properties. Their CRM needs aren't a simple sales pipeline; they need to track multi-party relationships where a single deal might involve a brand client, a sports property, venue contacts, and activation teams. Without a structured CRM, managing these relationships and tracking deal progress across 200+ properties was increasingly difficult.
Impact
• Structured TSM's CRM operations for managing complex multi-party relationships across the sports and entertainment marketing space
• Provided a unified platform for tracking brand partnerships, property relationships, and event activations
• Enabled the team to manage their pipeline with proper deal tracking and stakeholder visibility
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