Premier Flooring
Full-business HubSpot implementation with website tracking, Google Ads attribution, and project management pipeline.
The Challenge
HubSpot tracking code was not installed on the website — no web traffic data, no form submission tracking, no ad attribution
Google Ads were running across multiple ad accounts with tracking errors, unsupported campaign types, and no connection to HubSpot — $1,300+ spent with zero attributable conversions
Google Guarantee pay-per-call leads couldn't be traced in HubSpot — no way to know which contacts came from paid calls vs. organic
Ads were sending traffic to the homepage instead of dedicated landing pages, resulting in low quality scores and high cost-per-click
Podium chatbot and HubSpot chatbot were competing on the website after tracking code was installed
After a deal closed, everything was manual — invoicing required going into QuickBooks separately, no centralized project tracking, no visibility into how many projects were at each stage
Salespeople were manually creating invoices in QuickBooks with no connection to HubSpot deal data
No process for confirming materials were received before scheduling installation, risking scheduling jobs that weren't ready
Getting the sales team to adopt new processes was an ongoing challenge
Full-Business HubSpot Implementation
Premier Flooring & Design was running their business across disconnected tools with no visibility into the full customer lifecycle. Specific issues spanned every part of the operation:
Impact
• Connected Google Ads and Google Guarantee to HubSpot for the first time, enabling lead source attribution across paid channels
• Replaced competing chatbot tools with a unified HubSpot conversations inbox
• Built a complete post-sale project pipeline that gave the team visibility into every active project's status for the first time
• Automated the deal-close-to-project handoff — closing a deal instantly creates a project ticket, assigns it, and begins the operations workflow
• Integrated QuickBooks invoicing into HubSpot, eliminating manual invoice creation and enabling payment-triggered automation
• Created gating requirements (materials received) that prevented scheduling jobs before they were ready
• Moved from zero web analytics to full traffic, form submission, and ad performance tracking
• Client testimonial: "You've been very helpful. There's certain things that we don't think of, maybe because it's just a lot of process, but you've gone through certain things like this with other businesses, so you do think about it."
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