EDO, Inc.
Rapid 4-week CRM migration executed at speed — proving enterprise-grade work doesn't require enterprise timelines.
The Challenge
EDO's marketing team managed a disjointed website built from multiple data sources, consuming valuable time from their in-house engineering team
Content updates required developer involvement, creating bottlenecks for marketing campaigns and page updates
Blog content and structured data lived in separate systems, making it difficult to maintain consistency
The team needed a platform that would let marketing own their web presence without depending on engineering
HubSpot CMS Hub Migration
EDO's marketing team was stuck. Their website was cobbled together from different data sources, and every content update required an engineer's involvement. For a company whose clients include Disney, Amazon, and Netflix, the marketing team needed to move fast — publishing case studies, updating product pages, and launching campaign landing pages without filing engineering tickets. The in-house developers had more important things to build than updating marketing copy.
Impact
• Completed the full migration in 4 weeks — from evaluation to launch-ready
• Freed EDO's engineering team from routine content management tasks
• Gave the marketing team full autonomy over web pages, blog content, and campaign assets
• Consolidated disparate data sources into HubDB for cleaner, more maintainable content
• The EDO team was trained to self-manage, reducing ongoing dependency
Want similar results?
We'd love to hear about what you're working on. Let's talk about whether Tactic is a fit.
Start a conversation