Just Video Walls
Complete CRM architecture design with complex dealer management, 12-stage order fulfillment pipeline, and commission tracking.
The Challenge
JVW had no structured CRM — dealer relationships, rep firm hierarchies, and territory assignments were not formalized in any system
3,500+ leads from trade shows and inbound needed to be sorted by territory and distributed to rep firms, with no automation in place
The sales-to-fulfillment handoff was undefined — no system tracked orders from deposit through supplier ordering, QC, packaging, and shipping
The custom Bubble.io design tool existed in isolation, with no connection to the CRM for deal tracking or status updates
Commission tracking across rep firms and channel partners (specifiers, architects) was manual and error-prone
Duplicate records across contacts and companies cluttered the database
No HubSpot tracking code was installed on the WordPress website
HubSpot CRM & Operations Implementation
Just Video Walls was a growing video wall manufacturer with no structured CRM or operations system. The business had real complexity — a manufacturer's rep model with territory-based dealer networks, a custom design tool built on Bubble.io, multi-supplier order fulfillment with QC processes, and commission structures that varied by deal origination — but none of it was formalized in a system. Specific gaps:
Impact
• Built a complete CRM architecture from zero — company hierarchies, territory assignments, and association models that formalized JVW's rep-dealer sales structure
• Designed end-to-end order fulfillment tracking from deposit to delivery, giving the operations team visibility across multi-supplier, multi-component orders
• Connected the custom Bubble.io design tool to HubSpot, creating a unified deal flow from dealer configuration through production and shipping
• Enabled automated territory assignment and lead distribution for 3,500+ leads
• Evaluated and architected inventory management system integration, laying the groundwork for a fully connected operations stack (HubSpot + inventory + QuickBooks)
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