Exum Instruments
Scaling from startup to commercial operations — HubSpot implementation to support the go-to-market journey.
The Challenge
Exum needed HubSpot optimization to support their growing go-to-market efforts as they scaled from early-stage to commercial traction with the Massbox
The team needed a Content Hub implementation to manage their website and marketing content within HubSpot
As a scientific instrumentation company selling to technical buyers, their marketing and sales processes needed to support long, education-heavy sales cycles
HubSpot Consulting & Content Hub
Exum Instruments was transitioning from early-stage product development to actively scaling commercial sales of the Massbox. Their marketing and sales infrastructure needed to support a sophisticated B2B sales cycle where buyers are scientists, engineers, and procurement teams evaluating a novel analytical instrument. The team needed:
Impact
• Optimized HubSpot for a B2B scientific instrumentation company with complex, technical sales cycles
• Implemented Content Hub for website and content management, enabling the marketing team to self-serve
• Supported Exum's transition from early-stage startup to commercially scaling the Massbox product
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